Agency: Cutwater Creative Direction: Kele Dobrinski, Marty Senn
This spring, Ray-Ban introduced Rare Prints, a limited edition batch of custom-designed patterned Wayfarers.
To launch the Rare Prints line, we commissioned a small batch of the world's most talented poster artists to create hand-printed,
individually numbered posters inspired by the glasses, making the advertising as rare as the glasses themselves.