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Agency: Cutwater Art Direction: Kele Dobrinski The Never Hide Films community has amassed over 1 million followers between You Tube and Facebook, and the films have totaled well over 12 million views on YouTube alone. These cult-films with minimal branding have become a staple to the Ray-Ban brand.
Pushing the absurdity of viral film, this literal interpretation of "Never Hide" sparked discussions on mainstream tv shows like TMZ and the O'Reilly Factor. Art Direction: Kele Dobrinski Copywriter: Noah Phillips |
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This film was created to promote the launch of the Wayfarer in color. After making the viral rounds,this eventually ended up on Entertainment Tonight and Good Morning America .Art Direction: Kele Dobrinski Copywriter: Noah Phillips
To follow-up to the Ray-Ban party at SXSW, we used footage of partygoers in the Never Hide confessional booth to create a mashup with the help of N.A.S.A.'s Squeak E. Clean. Art Direction: Kele Dobrinski & Travis Britton Copywriter: Noah Phillips |
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All work © by Kele Dobrinski & D.Kele. Do not use without written permission. |
