The Never Hide Films community has amassed over 1 million followers between You Tube and Facebook, and the films have totaled well over 12 million views on YouTube alone.
These cult-films with minimal branding have become a staple to the Ray-Ban brand.
Pushing the absurdity of viral film, this literal interpretation of "Never Hide" sparked discussions on mainstream tv shows like TMZ and the O'Reilly Factor.
Art Direction: Kele DobrinskiCopywriter: Noah Phillips
This film was created to promote the launch of the Wayfarer in color. After making the viral rounds,this eventually ended up on Entertainment Tonight and Good Morning America
.Art Direction: Kele DobrinskiCopywriter: Noah Phillips
To follow-up to the Ray-Ban party at SXSW, we used footage of partygoers in the Never Hide confessional booth to create a mashup with the help of N.A.S.A.'s Squeak E. Clean.
Art Direction: Kele Dobrinski & Travis BrittonCopywriter: Noah Phillips