Agency: Cutwater Creative Direction: Kele Dobrinski, Marty Senn

You've never heard of Freebord. And they're ok with that.

Freebords have 6 wheels and can spin like a snowboard on pavement. They've been around for 10 years and have a global community that is incredibly tight.They weren't looking to become mainstream, but they needed to expand their community. To do this, we helped them to define their brand and build pieces that showcased the board & the community to a broader audience with a miniscule media spend.

 

Collection of photographs for Freebord Brand Book. Photography: Kele Dobrinski

 

When you're paying for ad-space by the click, what better way to save money than to ask people NOT to click. Instead of driving people through to their site, we armed team rider Bob Glashan with a cell phone (with unlimited minutes, of course), asked people to give him a call. Bob agreed to the idea, and for 2 months, took calls from curious teens. Banners on sites like Vicemag.com & Transworld.com

Series of online banner ads. Art Direction & Design: Kele Dobrinski

 

Series of Deck Designs. Design: Kele Dobrinski