When you're paying for ad-space by the click, what better way to save money than to ask people NOT to click. Instead of driving people through to their site, we armed team rider Bob Glashan with a cell phone (with unlimited minutes, of course), asked people to give him a call. Bob agreed to the idea, and for 2 months, took calls from curious teens. Banners on sites like Vicemag.com & Transworld.com
Series of online banner ads. Art Direction & Design: Kele Dobrinski