Dockers Documentary; -1% : An Emasculating Truth Creative Direction: Kele Dobrinski & Marty Senn

Studies have shown that testosterone in American Men has been declining at 1% per year for the past 20 years. Think about that.

We created a Documentary for Dockers, entitled -1%: An Emasculating Truth, exploring topics ranging from food to gender roles, sports and fashion, aiming to help understand what has led to this decline.

We worked with the amazingly talented Neistat Brothers to create this 30 min. documentary.